Our Story
Taking a Broken Industry From The Trenches To Greatness...
We Are Here To Do Just That.
Katie and Dallas James Wicker, Co-Founders of DogProU, are on a mission to disrupt a broken dog training industry that has left too many dogs without the help they desperately need. As passionate dog owners themselves, they experienced firsthand the frustration of trying to find qualified trainers to help with their own dogs. The disconnect between trainers and dogs in need was glaring, and instead of accepting the status quo, Katie and Dallas, equipped with their business expertise and relentless determination, decided to take matters into their own hands.

With over 10 years of experience in the fitness industry, Katie and Dallas initially built successful gym businesses. While they thrived as business owners, their true passion for dogs was always in the background, pulling them in a different direction. They realized their heart wasn’t in fitness, but in helping dog owners and trainers bridge the gap that kept dogs from staying in their homes. Through years of business ownership, coaching others, and investing hundreds of thousands of dollars in learning from the best, they developed a deep understanding of what it takes to grow a profitable business- knowledge they saw as critical to reshaping the dog training industry.

Today, as serial entrepreneurs, Katie and Dallas lead DogProU, a company that provides dog trainers with the exact tools, strategies, and guidance to grow their businesses and make a real impact. Their mission isn’t just about small improvements—it’s about overhauling an industry stuck in mediocrity and driving it toward excellence. They’re giving trainers the blueprint to succeed, helping them connect with the right clients and ultimately save more dogs' lives by keeping them in loving homes.

DogProU's mission is rooted in radical transformation. They are committed to pulling the dog training industry out of its outdated practices and pushing it into the future with a relentless focus.

From the Trenches to Greatness: 
Katie and Dallas aren’t content with incremental changes- they’re leading a charge to completely overhaul the dog training industry. They’re dragging it out of mediocrity and into greatness, and the time for radical change is now.

Building Stronger Businesses: 
They offer trainers more than just a plan. DogProU delivers a precise, step-by-step system paired with unparalleled "Go The Extra Mile" support. Their commitment is to ensure that every trainer not only achieves massive success but also has a life-changing impact on the dogs and families they serve.

Connecting Owners and Trainers: 
Katie and Dallas are closing the critical gap between dog owners and trainers. Their mission is clear: to ensure every dog stays in its home by equipping trainers with the skills to reach and retain clients, making sure no dog is left behind.

At DogProU, they don’t just help trainers grow businesses- they lead a movement to fix a broken industry. They work insanely hard, have fun doing it, and pride themselves on delivering A+ service every single day. Their dedication is unwavering, and mediocrity is simply not an option.

By the year 2030, DogProU is committed to helping 5000 dog trainers achieve real success, with the ultimate goal of keeping more dogs in their homes where they belong. Katie and Dallas are raising the bar for dog training, providing no-nonsense, step-by-step support, and leading the industry to a future of excellence. This isn’t just a business for them- it’s a movement, a mission, and a call to action for trainers who are ready to make a massive impact.
Thanks for stopping by to learn a little bit about us...
Here's How Our Story Starts... 
Dallas and Katie are two business owners and entrepreneurs with a strong passion in helping the dog community. They feel as if it’s their responsibility to help trainers grow their businesses, attract more clients and increase profits so that in turn, trainers can help more dogs live an amazing life and ultimately save dog’s lives through training.

Katie and Dallas started in the fitness world 10+ years ago as gym owners and, while it was profitable and they both enjoyed the business side of their endeavor, they realized their passion wasn’t in the fitness world. They both felt as if their passion (dogs) was getting in the way of their business (gyms). 

Over their years in business in the fitness industry, both owning gyms and coaching others, they learned so much about business. They invested hundreds of thousands of dollars to learn from the best. And, through testing and tweaking, they learned that they could help dog trainers with their combined skill sets.

Today, Katie and Dallas help dog trainers from all over to acquire, serve, and retain clients and create real profit within their businesses. 
Work With Us
Schedule A breakthrough strategy session 
Warning! We are not for every trainer and that's ok! To see if we’re a match and we can help, apply for your free breakthrough strategy session now. 
We Help Dog Trainers To:
  • Attract the ideal clients, people you enjoy working with, people who become your loyal ambassadors who go out of their way to recommend you.
  • ​Create a pool of potential clients so you never again have to worry about where your next client is coming from.
  • ​Create an organic and flowing conversion system so you never have to feel "salesy" or like you have to discount your prices to get deals. 
Schedule A breakthrough strategy session 
Warning! We are not for every trainer and that's ok! To see if we’re a match and we can help, apply for your free breakthrough strategy session now. 
We Help Dog Trainers To:
  • Attract the ideal clients, people you enjoy working with, people who become your loyal ambassadors who go out of their way to recommend you.
  • ​Create a pool of potential clients so you never again have to worry about where your next client is coming from.
  • ​Create an organic and flowing conversion system so you never have to feel "salesy" or like you have to discount your prices to get deals. 
Build Your Legacy Year
Want to work one-on-one with Dallas James-Wicker?
Build Your Legacy Year is your chance. It’s not part of DogProU. This is a separate, elite coaching experience for high-level entrepreneurs who are ready to take their business and life to the next level. While DogProU helps trainers build their businesses, Build Your Legacy Year is designed for those who already have a solid foundation and want to scale bigger, create massive impact, and build a lasting legacy. If you're serious about making bold moves, this program is for you.
What Our Clients Say...
Let's Connect!
If you're looking for even more value come join our 
Facebook Group "High Paid Dog Trainer Secrets"
We hope to see you inside!
Let's Connect!
If you're looking for even more value come join our 
Facebook Group "High Paid Dog Trainer Secrets"
We hope to see you inside!
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